Strong Zeroes are named as such for its “strong” alcohol content of 9% and “zero” in that it has “zero” sugar in it. Though 9% might not sound like a lot, a single can is roughly equivalent to two beers. On top of that, it’s carbonated, and the carbonation helps transfer alcohol into your bloodstream faster; you’ll feel the alcohol kick in quicker. This is a mixed drink carefully designed to mess you up. Some have likened it to the American Four Loko.